This unit has application for seafood industry stakeholders who represent their industry sector in public and industry forums. This unit is one of six sector leadership units at Certificate IV level. The leadership units are undertaken as a group and are listed as a Skill Set in the SFI10 Seafood Industry Training Package.

ELEMENT

PERFORMANCE CRITERIA

1. Build and maintain a detailed knowledge of the sector

1.1. Knowledge of key products, equipment, supply chain, stakeholders and other organisations, resource management processes and policies, work policies and practices, resource management processes/policies, legislation and regulations and other industry sectors is developed and maintained.

1.2. Likely sources of information are identified and accessed as required.

1.3. Relevant historical events, and the sensitivities and positions of the people involved, are recalled and applied.

2. Assess new developments

2.1. Emerging issues of potential significance to the industry are identified and researched.

2.2. Relevant research findings are assessed for significance to the sector.

2.3. The opportunities and risks of new developments are identified and assessed.

2.4. The views of other stakeholders and interest groups are identified and assessed for their potential benefit or impact.

2.5. Risk mitigation strategies are developed in consultation with other sector members.

3. Disseminate information to best effect

3.1. Broad sector awareness and interest in key issues are promoted by providing regular and timely information.

3.2. Accurate and balanced information is disseminated to other stakeholders using language, style and format that are readily understood.

4. Present information at public forums

4.1. Appropriate forums are selected to present industry positions.

4.2. Reliable information and advice are obtained to prepare appropriately focused presentations.

4.3. Presentations are made at public forums using language and delivery styles that have been adapted to meet the needs of the audience.

Required skills

analysing the relevance, accuracy and shortcomings of information and discerning trends, issues and implications

assessing the risks and opportunities implicit in new information

communicating to present information to diverse audiences

explaining ideas and concepts to a wide range of audiences

identifying target groups that can use industry information to good effect

presenting and distributing information to stakeholders using effective strategies

researching industry information

tapping into a wide range of information sources

writing clear, plain-English summaries of industry information.

Required knowledge

basic environmental and resource management procedures, regulations and codes of practice relevant to the specific sector within the seafood industry

changing customer expectations and buying patterns

certification programs

ecologically sustainable development (ESD) principles and practices, such as Environment Australia protocols

employment and workplace safety legislation and regulations that impact on the seafood industry

key processes or steps in the seafood supply chain

key seafood industry political processes and stakeholders, including individuals, interest groups and organisations

links between and interdependence of key processes in the seafood supply chain

major historical events that have shaped the seafood industry over time

methods of disseminating information to best effect

new and emerging processes, technology and quality or environmental requirements

other sectors in the seafood industry and their supply chains

price movements and seasonality of competing products and supplies

processes for identifying stakeholders and opinion leaders

products, including species and correct marketing names

scientific and economic concepts relating to fisheries management, including maximum sustainable yield, maximum economic yield and technology creep

work regime, typical equipment used and unique aspects relevant to sector or geographic area.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment evidence required to demonstrate competence in this unit

Assessment must confirm the ability to:

build knowledge by researching information from a wide range of sources on key matters relating to the sector

analyse information for gaps, accuracy and industry significance

be proactive by recognising threats and opportunities affecting the sector

provide timely and appropriate information and advice to sector members and other stakeholders.

Assessment must confirm current working knowledge of:

the sector, organisations, representatives and political processes relevant to the industry sector.

Context of and specific resources for assessment

Assessment is to be conducted in the workplace or in a simulated work environment.

Resources may include:

relevant legislation and regulations

fisheries management or research reports.

Method of assessment

The following assessment methods are suggested:

evidence from leadership or other appropriate training programs or courses

feedback from stakeholders regarding accuracy, timeliness and relevance of information provided by the candidate

interview and oral questioning

observation of an oral presentation made by the candidate

review of a project that describes the candidate's research and analysis of a topic or issue

review of articles, reports, advice and other industry information written by the candidate.

Guidance information for assessment

This unit may be assessed holistically with other SFILEAD (leadership) units within a Skill Set or qualification.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Products may include:

crustaceans

fish and related products (e.g. roe)

live and dead seafood

manufactured foodstuffs (e.g. canned seafood and soups)

miscellaneous invertebrates

shellfish molluscs and related products (e.g. pearls)

ornamental and display aquatic plants and animals

reptiles and related products (e.g. skins)

seaweed, aquatic plants and algae.

Equipment may include:

aquaculture, ornamental or holding machinery and equipment

communication equipment, including computers

fishing gear

manufacturing, processing, transport and refrigeration equipment

packing and storage equipment and containers

safety gear and personal protective equipment (PPE)

vessels

wholesale and retail equipment.

Supply chain may include:

auction/wholesale and retail

consumption

cultivate and grow/culture

harvest or catch

live holding and display

process

transport and storage.

Stakeholder and other organisations may include:

Austrade and Department of Foreign Affairs

certification or accreditation bodies and third-party auditors

commercial fishing or aquatic groups

community representatives, local land holders and residents

conservation and environmental organisations, such as the Nature Conservation Council and the World Wide Fund for Nature

cooperatives, marketing bodies and associations

current and potential customers, clients and suppliers

ecosystem or resource management committees or advisory groups, including Management Advisory Committees (MACs), catchment management groups, Landcare, Bushcare, Coastcare and Seacare

employer, company directors and other professional associations

export promotion agencies, such as the Exporters Club

government funding providers

Indigenous seafood or resource management groups and traditional fishing groups/cooperatives

media

ornamental, aquarium and other hobby groups

political organisations, politicians and ministerial advisors

professional, industry and state or territory representative bodies, including Seafood Experience Australia, National Aquaculture Council, Commonwealth Fisheries Association and Seafood Services Australia

relevant ministries, government departments (federal, state or territory, local) and other regulation authorities, such as Department of Agriculture, Forestry and Fisheries, Australian Fisheries Management Authority and Australian Aquaculture Inspection Service

research organisations, such as Australian Bureau of Agricultural Resource Economics and the Bureau of Rural Sciences

schools, registered training organisations (RTOs) and industry training centres, AgriFood Skills Australia Standing Committee and industry training advisory bodies (ITABs)

statutory authorities, such as the Fisheries Research and Development Corporation

surfing, recreational fishing and boating groups

unions.

Relevant legislation and regulations may include:

business or workplace operations, policies and practices:

commercial law, including fair trading and trade practices

consumer law

corporate law, including registration, licensing and financial reporting

disability policies and practices

equal opportunity, anti-discrimination and sexual harassment

industrial relations and awards, individual employment contracts and share of catch agreements

jurisdictional variations

superannuation

taxation

trade practices

warnings and dismissals

worker's compensation

ESD principles, environmental hazard identification, risk assessment and control

fisheries or aquaculture regulations, permits, licences, quotas, catch restrictions, and other compliance requirements, including:

Australian Exclusive Economic Zone

international treaties and agreements

food safety, Hazard Analysis Critical Control Point (HACCP), hygiene and temperature control along chain of custody

imports quarantine and inspection, and importing approved arrangements for Australian Quarantine Inspection Service (AQIS), Australian Customs Service (ACS) and Biosecurity Australia (BA)

Indigenous native title, land claims and cultural activities, including fishing by traditional methods

land, buildings and vehicle operations:

buildings and structures design and appearance, constructions and additions

poaching, trespass and theft

road laws for use of motor vehicles, bikes, trucks and other transport equipment

soil and water management

use of chemicals and biological agents

use of firearms and powerheads

use of utilities, including water, natural gas, electricity and sewage

water or land lease, tenure or ownership and use

maritime, vessel and occupational diving operations:

Australian occupational diving standards and codes of practice

foreign and Australian legislation applying to quarantine and customs

International Convention for the Safety of Life at Sea (SOLAS)

International Convention on Standards of Training, Certification and Watchkeeping for Seafarers (STCW 1978)

Marine Emergency Response Search and Rescue (MERSAR)

National Standards for Commercial Vessels

pollution prevention - International Convention for the Prevention of Pollution from Ships (MARPOL 73/78)

Uniform Shipping Laws (USL) Code

use of vessels, right of way and other marine orders, bunkering and refuelling

occupational health and safety (OHS) hazard identification, risk assessment and control

product quality assurance:

correct naming and labelling (country of origin, Australian Fish Names Standard and eco-labelling)

correct quantities, sizes, other customer requirements

third-party certification (e.g. Australian Grown and ISO 14001:2004 Environmental management systems).

Industry sectors may include:

aquaculture

fisheries compliance

foreign fishers and companies

importing, exporting, trading and marketing

Indigenous Australian fishers

ornamentals and aquaria

post-harvest:

live holding or display

processing

transport and distribution

wholesale and retail

vessel operations

wild catch fisheries, including fishing charter operations.

New developments may include:

climate change

economic change

legislative and resource management changes

new products, markets, processing, packaging and equipment

political issues

proposed policy changes

quality and environmental requirements

research findings

technological change

third-party accreditation or certification.

Information may include:

discussion of issues:

at port, sector, cooperative and community meetings

with industry groups and government representatives

verbal information (face to face and telephone)

websites, Facebook, Twitter and other online networks

written information (electronic, SMS, memos, reports, newsletters, surveys, media releases, posters and brochures).

Presentation may include:

clarity of message

humour and entertainment value

preparation, including knowledge of the subject matter and suitability of presentation for target audience or occasion

presentation aids (e.g. handouts, overhead transparencies, slides, PowerPoint, CDs, DVDs and videotapes)

punctuality and personal appearance

responses to questions

tone and volume of voice

use of language and explanations.

Unit sector

Leadership

This unit contains employability skills.